I’m Amy, the owner, designer, and maker behind the custom jewelry and creations you see here. As a Pensacola native, I am incredibly proud to live, work, and create in beautiful East Hill.

What started as a creative outlet has grown into a true passion. Every single piece I sell is conceptualized and crafted by me in my home studio. As a hometown creator, I am especially proud that my best-selling Blue Angels earrings are officially licensed by the United States Navy.

When I’m not in the studio dreaming up new accessories, I am balancing a fast-paced career. I’ve been a Florida Registered Paralegal specializing in family law since 2004, and I currently serve as the Senior Paralegal managing a wonderful legal team. I am deeply invested in our local community and love celebrating our city's unique culture. I’m a long time member and Past President of the Krewe of Hip Huggers, an all-women Mardi Gras organization. Garden Street Sponsor for Paw-di Gras Pensacola since it's inception and honored to design the official event shirts in 2026 and 2027.

Of course, I can’t take all the credit for running 12th Ave Design. I have two very demanding "supervisors" who keep me company in the studio when they aren’t watching over porch pickup – my French Bulldogs, Wasabi & Ginger! 

Thank you so much for stopping by, supporting my small business, and letting me share a little bit of my world with you.